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On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Vanessa Wilde to talk about using the power of copywriting to grow and monetize your personal brand.

Vanessa Wilde is the Launch Copywriter at Vanessa Wilde & CO. She helps take clients incredible spoken word and turn it into copy that will increase sales.

In this episode, you’ll learn:

→ The importance of understanding psychographics over demographics

→ How to create specific, vivid language to connect with your audience

→ The balance between sales content and thought leadership for impactful messaging

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🧰 FREE RESOURCES

The Personal Brand Launch Kit: davepolykoff.com/resources/personal-brand-launch-kit/

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⏰ TIMESTAMPS

00:00 Introduction to Sales-Driven Copywriting

00:34 Vanessa's Journey from Teaching to Copywriting

04:38 Psychographics vs. Demographics

07:35 Power of Specific Language

14:21 Building a Solid Offer First

29:40 Crafting a Messaging Guide

31:06 Balancing Sales and Thought Leadership

32:53 Role of Polarizing Content

36:05 Highlighting Audience Struggles

38:23 Copywriting: Beyond Sales Pages

48:31 User Experience: Aligning Text with Design

53:46 Investing in Quality Copywriting

56:36 Red Flags in Hiring a Copywriter

58:46 Conclusion and Final Thoughts

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🔗 CONNECT WITH VANESSA

🌐 Website: https://www.vanessawildeco.com/

📸 Instagram: https://www.instagram.com/vanessawilde.co/

💼 LinkedIn: www.linkedin.com/in/vanessa-wilde-co

👤 Facebook: https://www.facebook.com/vanessa.wilde.9/

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🔗 CONNECT WITH ZENPOST

💼 Dave’s LinkedIn: https://www.linkedin.com/in/dave-polykoff/

📹 Dave’s YouTube:  @DavePolykoff 

📬 Dave’s Newsletter: https://davepolykoff.com/newsletters

💼 Dusten’s LinkedIn: https://www.linkedin.com/in/dustencarlson/

📬 Dusten’s Newsletter: https://cool-story.beehiiv.com/subscribe

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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⭐️ LEAVE A REVIEW

Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806