Once you start running Facebook Ads and capturing profitable campaigns, you will get addicted.

But a lot of people don't know the nuances of getting installs and traffic to mobile apps using Facebook Ads.

Manol Georgiev is one of the top Facebook Ad traffic experts both for the web and the mobile ecosystem.  If you're interested in paid traffic advertising, you will get a lot out of this post.  

Manol is a paid traffic consultant, specializing in mobile app user acquisition on Facebook and Instagram. In just the past 2 years his client list includes Game Academy, and other top social gaming and mobile app companies.

He has managed over 7 million dollars in advertising spend to acquire new users. If that weren't enough he also runs his own app business, with a game portfolio of over 4 million downloads.

Manol's tactics aren't just theory, he's implemented these strategies in his own portfolio with great success.

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Scroll down to download my interview with Manol and learn why using Facebook Ads is so powerful.

Together, Manol and I discuss the traffic strategies he uses on his own apps plus a deeper look at the inner workings of his business. Tons of high-end information in this episode that can be implemented and garner similar success. Listen carefully and take notes!

What is buying traffic?

Buying traffic is spending money to get people to click on impressions (views) or conversions (a sale) from your ads.  This can be for ads directed towards a product, app, or webpage.

The basic components for buying traffic are:

Going on Facebook

Creating a campaign (involves a visual ad targeted towards an audience)

Setting a budget for impressions or conversions to your website or app iTunes page

How do Facebook Ads work?

You need to integrate the Facebook SDK in your app to analyze the data your app sends to Facebook. To use Facebook Ads with your app, you must:

* Install the Facebook SDK in your app (a few lines of code to allow your app to communicate with Facebook)

* After you've installed the Facebook SDK in your app, Facebook will start to generate custom audiences based on your app users.  Custom audiences are madeup of specific traits of your app users such as where they're located, how old they are, their gender, how much money they make…

* Next, you can run  ads to specific audiences to build a bigger following for your app

What is a lookalike audience?

Lookalike audiences are people who have a lot of similarities to people that use your app.

Here's how it works… Once the Facebook SDK is in your app and Facebook has started to create an audience based on your app users (source audience), you can reach other audiences of similar interests and traits (lookalike audience).

You can also trigger Facebook to create lookalike audiences for users who complete a specific action like spend money in your app, or even achieve a specific goal like beat a level in a game.

Using the lookalike audience Facebook has created based on your current app users, you can buy traffic towards a targeted demographic.

Steps to run a Facebook Ad campaign