80% of gamified apps fail within 2 years.

Not because gamification doesn't work, but because most brands are doing it wrong. 

Adding a badge isn't gamification.

Slapping a leaderboard on your loyalty app isn't gamification.

These are decorations on a broken engagement model.  True gamification strategies speak to who your customer wants to become, not just what they can earn.  In my latest piece, I break down the DRIVES Framework, a six-step approach built on Self-Determination Theory and tested against Bangladesh's unique market realities: collectivist culture, mobile-first behavior, and a status-conscious urban consumer base that responds to social visibility, not just transaction points.  If you're in fintech, e-commerce, or consumer apps, this one's worth bookmarking. - https://thoughtonic.com/gamification-strategies-beyond-points-badges/