James Dooley discusses effective strategies for commercial agents seeking consistent local leads, while Kasra Dash explains how SEO, PPC, and Meta ads support predictable inquiry flow. James Dooley highlights the value of Google Business Profiles, citations, and reviews, and Kasra Dash outlines how service-specific SEO pages strengthen both website visibility and local rankings. The conversation compares PPC, Meta ads, and organic social posting, with both emphasizing consistency and the emerging role of AI automation. Kasra Dash introduces AI search platforms as a growing lead source, and James Dooley evaluates tradespeople directories alongside FatRank’s commission-based model. The episode concludes with Kasra Dash defining inbound leads as significantly more profitable than outbound approaches.