Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt.

...And they're about to come to your college's recruitment office.

Mark McCrindle, Founder and Principal at McCrindle Research, discusses what makes Generation Alpha different.

What we talked about:

- Unique characteristics of the Alpha generation

- The projected career trajectory of an Alpha

- Educating a generation for an unformed working future

- What the Alphas have in common with the Greatest Generation

Check out the resource below for more information:

Generation Alpha

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Hosted by Ausha. See ausha.co/privacy-policy for more information.