Convincing CFOs to invest in sustainability takes more than passion — it requires timing, strategy, and a compelling case for value. In this candid conversation, Misti Hagy, Chief Financial Officer of Fawn Industries, explains how she evaluates proposals, what makes a pitch credible, and why return on investment should be measured beyond dollars to include customer trust, employee impact, and long-term social responsibility. Drawing from her own rise from a Baltimore public-school student to the C-suite, she shares how she’s led major organizational change, balanced family with ambition, mentored women in manufacturing, and transformed “human resources” into true people operations. Listeners will learn what really sways a CFO to say yes to bold ideas, how to build credibility through consistency, and why patience, self-advocacy, and empathy are essential to driving meaningful change inside any organization.

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