As it turns out, being half geek, half human runs in the family. In this episode we welcome Michael Rosen, Esq., Partner and Cofounder of Provider Trust, a company simplifying storage management and the ongoing monitoring of credential information. Michael also happens to be the cousin of Atiba's JJ Rosen. Learn how he turned publicly available information into a lot of money.

This episode will cover:

• The many pivots Michael has taken in his professional journey from trial attorney to his current venture with Provider Trust.
• How changes in the healthcare industry background screening requirements led to the genesis of Provider Trust.
• Using technology in the beginnings of the internet to transition from paper trails to online data and automation.
• Basic tenants of the "secret sauce" in monetizing data comes down to doing technology well and thinking critically.
• Importance of staying current with government data.
• Determining as an entrepreneur if are going to be a low-cost provider focused on volume or premium product focused on value and accuracy.
• Opportunities that come with regulated industries and certifications needed.
• Uncovering fraud, particularly in rural communities and why trust plays such a prominent role in hiring and for clients.
• Importance of company culture and values and how they drive success.
• The future for Provider Trust and how AI plays a part.