Brooke Jackson is the Founder of Rising Wild, a platform that offers digital and physical subscription options. Subscribers receive new fitness cards each month featuring the Rising Wild Heroes, characters that guide participants through an ongoing story and the monthly activities. The program includes an app (iOS & Android) with additional adventures and opportunities to collect points. The program encourages kids and their families, at an ability level to get outside and leverages key parts of video game culture to get kids interested. Sponsors and partners of the program include Subaru, CLIF Kid, Califia, Zevia and Noodles & Company and Partnership for a Healthier America.