In this week's episode, Thomas Slattery spoke with Jim McDougall, Commerical Director at Outfield Technologies about their exciting technology helping top fruit growers around the world.

Jim is hugely passionate about the future of fruit production. In his previous career assessing environmental risk, it became ever more apparent that we need to become more efficient as a species at feeding the population whilst protecting the planet. Whilst there was a lot of talk and good sentiment, action was needed to really drive change.

And Outfield was born. 

At a time of high pressure in the farming industry, Outfield is focussed on helping fruit growers be more productive, more efficient, and more sustainable. To achieve this, Jim and Oli founded Outfield with the ambition of providing growers more precise and accurate knowledge about their orchards. After years of working with growers, researchers, computer vision experts and partners across the industry, Outfield now has a system being used by apple growers across 5 continents to manage orchards with precision, forecast yields with accuracy, and inform the whole supply chain.