Providing The Want And The Need - Emily Kanter of Cambridge Naturals

Today I'm speaking with Cambridge Naturals owner Emily Kanter. I was so flattered when Emily reached out to me because she and her team are kind of a big deal, but as you'll hear in the show she's super down to earth about the success of her business. It's been around since the 70's and has a ride or die following of people from all walks of life. Started by Emily's parents, the store was originally mostly natural and organic food stuff but has expanded over the years to include products that make it more of a lifestyle shop rather than just a grocery store.

From taking over the family business to expanding her space to being a champion for a natural lifestyle to selling authentically, Emily generously shares her experiences with us. Her story is valuable to us all, but especially to those looking to level up our shops in a way that keeps our values front and center. Emily shares how important it is to come into a situation with wide open eyes and to observe thoroughly before trying to make changes. This chat was a pleasure. I hope you enjoy it too.

We dive into:

Taking over a family business.

Allowing yourself the time to see the full picture of the business instead of jumping to make changes too quickly.

Opening a second location.

Creating a mission centered business and continuing to build based on your core values.

Providing the education necessary to ensure that your client is comfortable buying your product.

The power of non-salesy selling.

Find more about Emily and Cambridge Naturals:

www.cambridgenaturals.com

Facebook: @cambridgenaturals

Instagram: @cambridgenaturals

I'm still taking business plan projects. If you're wanting a second set of eyes on your plan, please reach out. I am offering one read through with edits/thoughts for $75. If this is something that you feel would be valuable email me at [email protected].