How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.

Further reading links:
https://www.responsible.ai/
https://www.twinglobal.org/
https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088
https://clareo.com/