PRWeek Review

Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer Ofield Dukes and more.

Ellis talks about her work at the PRSA Foundation with Prosek Partners, how to attract students to the PR industry and retain them, diversifying organizations and more.

Valdes-Fauli talks about the intricacies of targeting the very diverse Hispanic-American market, running a full-service speciality agency and more.

Cherwin talks about how the organization prepared for the 20th anniversary of 9/11, its social activations and communication strategies around the milestone year and more.

The Bucks' CCO talks about the team's championship run, handling media access, growing a global sports brand and more.

Brod discusses how to actually measure the value of PR, working with influencers, hybrid working models and more.

The managing director of communications talks about working through the 2008 financial crisis, coming out in the world of PR and more.

Cardinali talks brand strategy, how to get positioning right on social media, the “chicken wars” and more.

Lowenthal talks about working in Germany, how PR pros can adapt to countries where English is not the primary language, pushing through the pandemic and more.