Welcome back to the Potluck Society! I'm your host, Hugh Weber, and I'm so glad to see you. In this week's episode, an old friend from Greenville, South Carolina stops by. Geno Church, Creative Director at Brains on Fire, is known for his movements built on word-of-mouth marketing, but this week we take a conversational journey that's personal and profound in its search for greatness. I hope you'll enjoy! If you have thoughts about how to improve our program or stories that you believe deserve