we’ve got our first guest this season (!!)

kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective.

we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive.

this week’s industry chat:

- when a single video is £100k+, what justifies the cost (market fit, audience, outcomes

- the line between healthy pushback and stonewalling

- why quick dms > cold decks (to start)

- what agencies actually show brands (fees, deliverables etc)

got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod

like, follow & subscribe the podcast - new eps wednesdays 8:00 am

and join us on socials @liftingthelidpod 🎙️🫶

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pov: you start talking openly about the influencer space 

join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.

get in touch: [email protected] - put lifting the lid in the subject.

and ofc, follow and subscribe so you never miss an episode

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