sofa season is officially on… blankets, biscuits, and creators all over prime-time 📺

this week we dig into the creator takeover of autumn telly (strictly, traitors, bake off, and i’m a celeb rumours): why broadcasters want them + how it shifts audience demos.

plus we chat all about virgin red’s £50k “head of yes”: competition or ambassadorship? what the ts&cs imply (usage, deliverables), and who should apply !!

and this week’s lifting the lid confession is from a niche creator who watched a brand’s “inspired by” trip flood her feed… with zero invites coming her way (?!) here’s how to reset the relationship and still win the work

plus… are you ready to make 2026 your best year yet?

because tbh is going irl !! 🥳 on wednesday 19th november, we’re bringing together creators, managers, and industry insiders who are actually shaping what comes next - for one night only - and you’re invited.

get your tickets via the link HERE and use the code “liftingthelid” to get your discount… see you there 🤭

like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶

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pov: you start talking openly about the influencer space

join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.

get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode

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