Fascinating conversation about the emergence of Synthetic Data and its role in protecting privacy and preserving anonymity in various use cases including finance and advertising.  

Hazy is the most advanced and experienced synthetic data company. We were founded in early 2017 by Harry Keen (CEO), James Arthur (CTO emeritus) and Dr. Luke Robinson (CSO). With one foot in big business and the other in academia, Hazy stands on the belief that privacy by design should not slow down innovation.

Originally a UCL AI spin out, London-based Hazy was initially incubated by Post Urban Ventures and CyLon cybersecurity accelerator. Our startup began trying to fix the flaws of traditional data redaction and then data anonymisation. We soon discovered anonymised data will always pose a risk to re-identification.