Caine Tighe, CTO of Privacy Company Duck Duck Go joins us from Montana to talk about the evolution of DDG from search engine to privacy company and educator.  We talk about trust, and how they have managed to build and scale trust over a distributed company of almost 100 people over the past decade.  How consumer attitudes to privacy have shifted.  How they  make money without tracking anybody.  "Serve, dont surveil!" How DDG searches have grown 17% since the start of the pandemic.  Privacy and the emergence of contact tracing.  The future of privacy and anonymity as it relates to password managers, VPNs, and more.  How in the end, it just needs to work for consumers and not become more friction than its worth.  What is at stake with the loss of privacy and how the Snowden revelations was DDG's breakthrough moment.