Happy New Year! And welcome to PSFK's weekly podcast. This week, we're sharing ideas around 3 different themes on the business of innovation. We present links to different blockchain-based initiatives reinventing legacy organizations and ideas; innovations in brand sustainability efforts; as well as a look at the ways manufacturers are responding to consumer demand for the latest eco-materials.

In the first section we look at how Web3 will reinvent your brand (and who owns it). By transitioning (or just imitating) real-world legacy products and institutions over to next-generation blockchain technologies and platforms, crypto-natives are using the familiarity of well known brands to educate, empower, and popularize next generation web experiences.

In the next section of the podcast we are going to look at how manufacturers are following consumer demand into biomaterials.

Before the industrial age brought with it chemical-based synthetic materials, the world was largely constructed with bio-based materials derived from plants and other living organisms. Today, sustainably educated consumers are increasingly choosing plant and natural molecule-based alternatives, which can sequester CO2 rather than just emit it, to environmentally degrading materials like petroleum, concrete and steel. Companies across a variety of industries are taking notice of this shift and favorably positioning themselves within the emerging low-carbon economy. 

In the final section of the podcast, we're going to look at how Blockchain might just be the key to sustainable business.

Through a clean supply chain, brands and retailers are able to provide consumers with greater transparency into the sourcing process. By combining blockchain technology in tandem with product passports as well as AI-powered solutions for inventory management, businesses can now offer more facts about each item's availability down the line so that everyone involved has what they need when it matters most - whether on an individual level or across multiple channels such as merchandising displays in brick & mortar shops.