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Watch this episode here: https://youtu.be/bjySIi2qCH8

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I love this book almost as much as life itself and that is why I have decided to make time to go through a comprehensive study of it with you for however long it takes.

Cybernetics is the science of goal striving mechanisms and that is exactly what each of us owns. This book teaches you how to start using it for good instead of self-sabotage.

Psycho Cybernetics by Maxwell Maltz is the most practical and scientifically validated piece of work that I have ever been exposed to. I realized, after making major changes and improvements in my selling, communication, influence and negotiation skills that this book perfectly and succinctly explained to me how I did without even knowing. Because here;s the thing; I didn't read Psycho Cybernetics until years after I had made those rapid and life changing improvements.