106 - Psychological Tricks for Creating Lasting Change with Professor Katy Milkman

Katy Milkman is a professor at the Wharton School of the University of Pennsylvania and the host of Charles Schwab’s popular behavioral economics podcast Choiceology. 

She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center whose mission is to advance the science of lasting behavioral change.

Her new book, How to Change: The Science of Getting from Where You Are to Where You Want to Be, is a best-seller that describes the little things you can do to make a big difference in your life.

Some of the things Katy shares are her favorite research studies about how to make good habits stick, the critical steps you should take to eliminate a bad habit, and how to set yourself up for success.