How to use language to persuade and sell   Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our […]

E93: Psychology based copywriting tips: Cath Fowler

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
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Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy. So if you’re ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney, this is the episode for you.

Hot Copy Christmas Special!

Did you know we've been creating this podcast since 2015 -- never missing an episode? Well, not until 2020. 2020 has been the year of "the surge" for us both. In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcast. Spoiler alert: we're mixing things up in 2021!

End of Series 1! Series 2 coming in 2021.

Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes - it’s a whole new demographic. We’re excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself! Tune in to learn:  How Sarah Walkerden became The Rural Copywriter Common misconceptions about country-living City VS Country copy The secrets of writing in a “down to earth style” The challenges of working with rural businesses How Sarah’s workday changed.  Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to Kate Crocker for her lovely testimonial.  “I love the Hot Copy Podcast. It's engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips. Belinda and Kate also interview some legends of the biz and obviously enjoy themselves. This podcast is a must for any copywriter.”    About Sarah The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media. Fun fact: Sarah also loves the smell of leather and horse sweat! Useful links  LinkedIn Instagram Facebook The Rural Copywriter 

Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden

Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP? The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention… and how that’s shaped her copywriting business. Tune in to learn:  Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’) The process of reinvention and how to know if you need one The new dimension of imposter syndrome (aka ‘how can I possibly still be here doing this at my age?!’) Wrinkles and grey hair in the era of Facebook live Advice for grey-haired word nerds contemplating freelance copywriting The joy of nailing your brand  Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and big hugs to kazzaround from Australia for this lovely testimonial.  An old dog learning new tricks and really enjoying this podcast. Presented so well by Kate who is engaging, entertaining and informing on all things on copywriting. This is the best podcast in a while and I can’t get enough.  About Mary  Mary Cameron is an SEO Copywriter, Kiwi with Scots roots, now living ‘la vie bretonne’ in regional France. A writer of clear, convincing words for exacting humans for over 40 years. Distance runner turned endurance cyclist. Saltwater enthusiast. Bossed by a ginger cat. Wife to darling husband and mother to a lovely lad. Grumpy loser of board games. Useful links  The Wrinkly Writer Twitter LinkedIn Instagram Writer Helen Garner on the insults of age   

Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron

SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you've never heard of, is absolutely essential for your life. We’re digging deep into the world of SaaS today. Tune in to learn:  How Kat got started in copywriting When and why she decided to niche into SaaS copywriting What kind of copy SaaS clients regularly ask for How Kat found her first SaaS copywriting client How Kat stays up to date with SaaS trends Whether Kat’s clients tend to be one-off or ongoing work Kat’s SaaS copywriting process Key SaaS copywriting techniques  Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks! Oh and thanks to F N AWESOME Game for this great review of the show.  “I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information.   Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!”    About Kat Kat Ambrose is obsessed with stringing words together, especially for SaaS companies. She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since. When she's not writing or keeping up with trends in the SaaS space, she's out for a run, paging through a thriller, or trying to pet the nearest dog. Fun fact: Kat and her middle brother are 364 days apart! Connect with Kat  SaaS Copywriter - Kat Ambrose Twitter LinkedIn 

E93: Psychology based copywriting tips: Cath Fowler

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