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Today, we will delve into two fundamental research methods in psychology: descriptive and evaluative research methods. Understanding these methods is crucial for conducting and interpreting psychological research effectively. Descriptive research methods aim to describe and understand behavior without manipulating any variables, providing a snapshot of how things are at a given point in time. These include observational studies, case studies, surveys, and archival research. They offer rich, detailed data and are non-intrusive, but they cannot establish causality and may be influenced by observer bias.

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