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In today’s lecture, we will explore Values in Psychology, a crucial aspect of human behavior that influences our decisions, attitudes, and interactions. Values are fundamental beliefs or standards that guide our actions and reflect what we find important in life. They are not merely preferences but deeply rooted principles that shape our behavior and worldview. We will examine various definitions of values, including those by Milton Rokeach and Gordon Allport, and discuss their key characteristics such as stability, cultural influences, and their role in guiding actions. Additionally, we will look into different value classifications, measurement tools like Kohlberg’s Moral Judgment Scale and the Rokeach Value Survey, and distinguish values from attitudes. Understanding these elements helps psychologists gain deeper insights into the motivations behind human behavior.

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