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Today, we will explore the concept of attitudes in psychology, focusing on their definitions, characteristics, components, and their connection to behavior. Attitudes are learned predispositions that shape our responses to objects, events, or individuals. We’ll discuss Newcomb's definition of attitudes as consistent responses and Crutchfield's view of their influence on perception. Key characteristics include their learned nature, stability, and their cognitive, affective, and behavioral components. We’ll also examine the link between attitudes and behavior, highlighting studies like LaPiere's and theories such as the Theory of Reasoned Action and the Theory of Planned Behavior. Understanding these aspects is crucial for comprehending how attitudes guide behavior and decision-making.
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