From combating climate change to improving sex education, Provost Professor Wändi Bruin de Bruin uses behavioral science to understand what motivates people's behavior and how to change it for the better. In this episode, Bruin de Bruin shares how simpler language can make climate change easier to understand, why asking people who their friends are voting for produces more accurate polling, and why hardly anyone understands their blood pressure readings. Behavioral science – which brings together psychology, economics and other social sciences – is not typically