Do you want to land your dream clients? Before you can do that, you must first get inside the buyers mind and understand the psychology of sales.

In this episode of the Sales Machine Podcast, we explore the hidden barriers that’s keeping your dream clients out of reach, with Dr. Alan Barnard.

Alan is one of the world's leading decision scientists and a renowned expert in the theory of constraints. As a serial entrepreneur, founder and CEO of Gold Rat Research Labs, and an award-winning scientist, Dr. Barnard has advised giants like Microsoft, Nike, Cisco, SAP, and Intel. His expertise has even reached humanitarian organizations like Habitat for Humanity, proving that his strategies are versatile and universally effective.

Throughout the interview, Alan unveils groundbreaking insights into the world of marketing and the psychology of sales. His unique approach to addressing client fears and uncertainties is a game-changer, offering a fresh perspective on how to truly connect with and serve your clients.

Don't miss out on these invaluable strategies that could redefine your sales approach. Tune in now and elevate your sales game to levels you never thought possible by understanding the psychology of sales.

Things you will learn in this episode

• The importance of understanding client fears
• Understanding how clients decide
• How to crafting irresistible offers
• Universal sales strategies
• Hidden barriers in closing sales

Connect with Dr. Alan Barnard

Website: https://dralanbarnard.com/

Facebook: https://www.facebook.com/dralan.barnard

LinkedIn: https://www.linkedin.com/in/dralanbarnard/

YouTube: https://www.youtube.com/user/DrAlanBarnard

Connect with John Rankins

Website:https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram: https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial