Frictionless communities will always attract the interest of consumer segments that feel the real world doesn’t offer the same access, opportunities, connectedness, intimacy, or engagement. Gaming is that frontier. And Escapism is the other gateway drug.  #gaming #multicultural #culture

Frictionless communities will always attract the interest of consumer segments that feel the real world doesn’t offer the same access, opportunities, connectedness, intimacy, or engagement. Gaming is that frontier. And Escapism is the other gateway drug. #gaming #multicultural #culture

Psychology of Why Gaming for Multicultural Audiences

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Psychology of Why Gaming for Multicultural Audiences

Psychology of Why Gaming for Multicultural Audiences