We're joined again by Trevor Martin to to continue our deep dive into Apple's 1984 commercial. Coming off a string of failures, how did Apple get to the finish line of it's seminal ad?

 

Story Sources

• Apple_1984_Super_Bowl_Commercial_Introducing_Macintosh_Computer_HD.mp4 
• Experts and Viewers Agree: Apple's '1984' Is The Best Super Bowl Ad Of All Time 
• A reminder that Apple's '1984' ad is the only great Super Bowl commercial ever — and it's now 33 years old - Los Angeles Times 
• Chronology of Apple Computer Personal Computers (1982-1983) 
• Today in Apple history: Apple ships its first Mac, the Macintosh 128K 
• STRONG SALES SEEN IN '84 FOR APPLE'S MACINTOSH - The New York Times 
• Macintosh by Apple - Complete History of Mac Computers 
• The History of the Apple Macintosh › Mac History 
• ADVERTISING; ; Chiat Wins at Cannes For '1984' Apple Spot - The New York Times 
• A Look Back at Apple's Super Ad : NPR 
• USATODAY.com - Apple's '1984' Super Bowl commercial still stands as watershed event 
• Why Apple's '1984' commercial is still talked about today - CSMonitor.com 
• What you didn't know about Apple's '1984' Super Bowl ad - Chicago Tribune 
• The Story Behind Apple's 1984 Ad | Low End Mac 
• Apple 1984 Commercial - Behind the Scenes - YouTube 
• Making of Apple's "1984" Commercial - with Ridley Scott - YouTube 
• When Kevin Costner introduced Lisa: A look back at Apple's first computer to feature a mouse   - New York Daily News 
• Apple Commercial Lisa (1983) with Kevin Costner › Mac History 
• Apple Lisa Commercial 1983 - YouTube 
• 1983 - Apple Lisa Computer - A Better Apple Commercial - YouTube 
• "Always Start With The Customer Experience, Not With The Technology" Former Apple CEO John Sculley Shares The Secrets Of Steve Jobs' Success 
• Apple II Commercial - Homemaker - YouTube 
• apple homemaker commercial - YouTube 
• Why Are 2700 Apple Lisa Computers Buried In A Landfill? 
• Whatever Happened to the Apple Lisa? « Dvorak News Blog 
• When Steve Jobs Admitted the Truth About the Apple Lisa | Time 
• John Sculley Made Apple's '1984' Ad, and He Still Thinks It Rules - Bloomberg 
• Andy Hertzfeld - Wikipedia 
• The different fate of Apple's Lisa and Macintosh (and why design matters) 
• The Evolution of Apple Design Between 1977-2008 | Webdesigner Depot 
• After the Apple II, the World Was Never the Same 
• The True Story of Apple's "1984" Ad's First Broadcast...Before the Super Bowl | Mental Floss 
• Apple '1984' Super Bowl Ad Retrospective - Business Insider 
• Iconic Super Bowl ad 35 years ago sparked Apple's rise to a $1T company - UPI.com 
• Apple's 1984  Remembering Apple's "1984" Super Bowl Ad | Lemelson Center for the Study of Invention and Innovation