This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand.

The sweet spot can be defined several ways:

Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion.

When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions.

Finding your greatest strength:

Finding your greatest passion

By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too.

It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world.

Music by: Blookah

7 Habits of Highly Successful People Book

Eric Friedensohn - Efdot Studio

Andy Schneider, aka the Chicken Whisperer

StrengthsFinder 2.0 Book

Ken Coleman - Sweet Spot Speech

Aaron Draplin

Andy J. Miller

Jessica Hische