Making a video can take a lot of time and effort, especially if one is not trained in the art. Magisto, a popular consumer app that uses algorithms to analyze raw footage and create a video narrative for home users, has just rolled out a business version designed to help small and mid-sized companies easily craft clips to promote their products. Dr. Oren Boiman, the chief executive officer and a co-founder of Magisto, explains how it all works and what makes for a good business video.

And, as with each and every episode of Pop Tech Jam, El Kaiser and J.D. discuss the latest developments in technology and pop culture, including news from New York Toy Fair 2016 and NASA’S Help Wanted pages.