Welcome to another episode of the Products, Teams & Sprints podcast where we go on a quest to find out the secrets, best practices and actionable tips & tricks to turn ideas that matter into products that stick. Fast. 

All of this through the lens of tweaking the process.

This weeks episode is all about getting your users hooked. What's the reason these big and successful companies like Facebook, Slack, Google succeed in creating products that stick? Products that, after interacting with them for the first time, become an essential part of people's everyday life. 

One guy who has done an amazing job on this, is Nir Eyal. He states that all these companies have one thing in common. They all incorporate in their products what he calls a 'Hook'. 

In this episode we dive into this 'hook model' and discover why it causes people to become absolutely addicted and keep coming back again and again. Please Enjoy!

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If you enjoyed this episode, please give it like and spread the word. This would help a lot to get those harder to convince listeners. And of course, make sure you subscribe so you don't miss out on the many to come! 

PT&S podcast: Spotify | https://open.spotify.com/show/7sTNgbr3Jufbw0I3dF6xtc    -- Other channels coming soon!

Please, do not hesitate to reach out! -> feedback and re-iteration to improve the outcome is EXACTLY what this podcast is all about. 

Thomas: LinkedIn (www.linkedin.com/in/thomas-deschepper-a78406159) -- other communication channels coming soon!