The Drum and PubMatic have launched a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.

Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.