Build a better mousetrap, and the world will beat a path to your door???

Just because you do great work, doesn't mean that work will have the impact and achieve the benefits it could.

The chances of your contributions having the impact you desire will often also depend on your profile, and who knows what you're doing.

In my latest video and podcast, "Public Profile Building: Why, Why Not, and Your Options for How", I delve into the why, the why not, and the how of public profile building.

Please reshare if useful 🙏

🔗 Full page and notes: https://michaelmilford.com/public-profile-building-why-why-not-and-your-options-for-how/

🔗 Complete series covering topics including #negotiation, #writing #papers that get accepted, managing #rejection, #worklifebalance, finding and applying for a great #PhD and many more: https://lnkd.in/gwhjXa9G

🔗 Complete YouTube playlist: https://lnkd.in/ghdpeTfJ

⌚ Topic Timestamps:

📌 (0:00) Build a better mousetrap, and the world will beat a path to your door 
📌 (0:17) What is Profile Building?
📌 (0:43) Profile Building is Optional
📌 (0:58) The Case for at Least Considering Profile Building
📌 (1:18) Video Overview: Why, Why Not, and How
📌 (1:45) The Why of Profile Building
📌 (2:28) Why: To Increase the Chance that Good Work has Impact
📌 (3:19) Profile Building for a Cause
📌 (3:28) Other Benefits: Opportunity Generation
📌 (3:41) Profile Building Develops Many Useful Skills
📌 (3:55) Why Not? Four Key Considerations
📌 (4:08) Enjoying Profile Building
📌 (4:40) Becoming Proficient at Profile Building
📌 (5:23) Dealing with Harassment and Abuse
📌 (6:06) Even When Going Well It Can Be Exhausting
📌 (6:56) Broad Principles for the How of Profile Building
📌 (7:12) Professional Versus Personal Identity
📌 (8:12) Your Appetite for Self-Promotion
📌 (8:31) Profile Building Example: Politely Offering to Talk
📌 (9:09) Assessing Your Efforts Requires a Sustained Commitment
📌 (9:34) Make Some Attempt to Measure the Impact
📌 (10:01) Choosing the Ways in Which You Do Profile Building
📌 (10:18) Remember Platforms Are Always Changing
📌 (10:27) Social Media Platforms
📌 (10:53) Check the Personal versus Professional Flavour of the Platform
📌 (11:06) Many Ways to Engage in Person
📌 (11:24) You Don't Always Have to be the Star of the Show
📌 (11:39) Tips for Becoming Proficient
📌 (11:53) Collaboration Can Be Helpful
📌 (12:24) High Quality Modifiable Collateral
📌 (12:52) Automation and Assistive Tools
📌 (13:35) Profile Building Enhances What is Already There
📌 (13:55) Not Doing It, And Taking Breaks
📌 (14:17) Summary and Final Words