If you tune into public radio, you're probably familiar with hearing pledge drives that ask for money from their audience to continue doing their valuable work. Don Merrill's book explores the public radio's complicated funding problem. We talk about funding potentially influencing journalistic integrity, different revenue models, and how public radio can pivot to continue to be relevant as media gets increasingly digital. To learn more about Don's insightful book, visit: http://www.pledgethebook.com