On the Record...Online

Public Relations and Social Media Marketing Travel in Recession


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Social media marketing for travel has become more critical to the hospitality industry and the public relations firms serving it since the economic downturn hit the travel industry in 2008.   Digital PR consultants, in particular, are also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals…
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On the Record...OnlineBy Eric Schwartzman