This episode covers the Amazon press release strategy: any idea brought to the table of Amazon includes a press release to think about how the company would, if the idea takes flight, release it to customers.

We talk about the difference and ecolution of press releases ten years ago to today!

Want to learn more about publicity and press releases? Be sure to check out our blog article (https://www.pintlergroup.com/blog/5-steps-for-modernizing-press-releases/) and video (https://youtu.be/n8VHnIjnJLc) on this topic!