On the Record...Online

Public Relations Firm Leader Rita Tateel on Celebrity Endorsements


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How PR firms book celebrities for special event appearances, making a paid celebrity endorsement authentic, and the impact of social media on the culture of celebrity with Rita Tateel,  president of The Celebrity Source, at the 2009 Public Relations Society of America International Conference.    PR Celebrity Endorsement Insights 00:54 – Past projects Schwartzman &…
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On the Record...OnlineBy Eric Schwartzman