On the Record...Online

Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy


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This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…
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On the Record...OnlineBy Eric Schwartzman