Founder of News Generation, Susan Apgood and I speak about defining media relations in today's environment. 

• How can businesses pitch themselves to perspective agencies
• Selecting clients to work with
• Content is key, but at what cost will it take to be found in an ever changing landscape
• TV and Radio still hold major clout with consumers
• Earning media placement
• Press releases, pitches and press kits and how pages full of information have turned into snippets
• Financial literacy is key to understanding the bigger picture, success, growth and acquisition
• Grit is the word of the year

"Grit makes you better on those bad days" and they often "...define bad days as learning experiences."

We also discuss being a Professor in business at American University's Kogod School of Business. Susan brings real world experience to the classroom, and students bring her new perspectives with fresh eyes. The combination is what ignites a classroom full of inquiry and knowledge.

Links:  Website, Twitter, Facebook, LinkedIn News Generation, LinkedIn Susan

About Susan:
When she was 27 years old, Susan founded the media relations firm News Generation. Now, more than 23 years later, Susan and her team are going strong - helping everyday to get clients' news out to those who need to hear it. She teaches Business at American University and is a mentor for women business owners. News Generation is a media relations firm specializing in getting your message heard in news programming on television and radio. They earn media placements for your organization - whether it's an association, non-profit, government agency, or corporation.