Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 

A new year and a new blank sheet, right?

What does your public sector marketing plan look like for the 2024?

Well, I’m here to tell you what’s in store. 

Coming up in today’s show: 

• Why You Need to Press Play on 2024  
• The Top 10 Public Sector Marketing Trends for 2024

I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.

Let’s dive in!