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Public Speaking Strategies Part 1
Attract New Clients Through Speaking and Writing
How to Attract New Clients through Speaking and Writing
Imagine if you could attract new clients to your business? What would that mean to you? Getting more prospects to buy from you and become your clients is one of the best ways to grow your business. You know how it works. When more people buy from you, depending on your margins, you make more bottom line profits. Carefully look at what you are doing currently to attract new clients to your business. Are you doing what everyone else is doing in your niche? How are your results? Have you become a commodity? Perhaps it is time to do something different, if you want better results. Attracting new clients through speaking and writing can separate you from the masses in your niche. In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss 3 strategies that you can implement today to attract new clients. This episode highlights how you can attract new clients through speaking and writing on platforms that you control.
(1) The Power of the Podcast
One of the best ways to position yourself as an authority and attract new clients is to start your own podcast. Your podcast becomes your platform. As Michael Hyatt says in his seminal book, Platform-Get Noticed in a Noisy World, you need a platform (1) to attract an audience in a noisy world; and (2) to build a passionate loyalty with that audience. Your podcast allows you to give value before you receive anything from a potential client. Your podcast is your platform, not for you being the center of attention. Instead it is about sharing something of value and getting that message out to the world in a very powerful way.
According to a recent report by Edison Research, podcasts continue to grow. There has been a 75% increase in listeners since 2013. Podcasting is a smart way to connect with potential clients. It creates possibilities to reach new audiences. By speaking on a platform that you control, you can create an atmosphere of trust between you and your potential clients. Building trust is key. Remember that most people will not buy from you, until they know, like, and trust you.
For more in-depth information on starting your own impactful podcast look at the following resources: Podcasting Power; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Start Your Speech with a Powerful Hook.
(2) The Power of the Free Teleseminar/webinar
Like podcasts, a webinar/teleseminar provides a powerful link between you and potential clients. The promise of in-depth training will attract those interested in the topic. The free webinar/teleconference provides you with an opportunity to provide great service. This is another powerful way to develop a relationship with your clients. Dexter and I use this strategy to attract new clients during our live weekly telesemi...
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By My Biz Dream Team, Dexter and Pamela MontgomeryAttract New Clients Through Speaking and Writing
How to Attract New Clients through Speaking and Writing
Imagine if you could attract new clients to your business? What would that mean to you? Getting more prospects to buy from you and become your clients is one of the best ways to grow your business. You know how it works. When more people buy from you, depending on your margins, you make more bottom line profits. Carefully look at what you are doing currently to attract new clients to your business. Are you doing what everyone else is doing in your niche? How are your results? Have you become a commodity? Perhaps it is time to do something different, if you want better results. Attracting new clients through speaking and writing can separate you from the masses in your niche. In this episode of My Biz Dream Team: Opportunity Wednesday Training Series we discuss 3 strategies that you can implement today to attract new clients. This episode highlights how you can attract new clients through speaking and writing on platforms that you control.
(1) The Power of the Podcast
One of the best ways to position yourself as an authority and attract new clients is to start your own podcast. Your podcast becomes your platform. As Michael Hyatt says in his seminal book, Platform-Get Noticed in a Noisy World, you need a platform (1) to attract an audience in a noisy world; and (2) to build a passionate loyalty with that audience. Your podcast allows you to give value before you receive anything from a potential client. Your podcast is your platform, not for you being the center of attention. Instead it is about sharing something of value and getting that message out to the world in a very powerful way.
According to a recent report by Edison Research, podcasts continue to grow. There has been a 75% increase in listeners since 2013. Podcasting is a smart way to connect with potential clients. It creates possibilities to reach new audiences. By speaking on a platform that you control, you can create an atmosphere of trust between you and your potential clients. Building trust is key. Remember that most people will not buy from you, until they know, like, and trust you.
For more in-depth information on starting your own impactful podcast look at the following resources: Podcasting Power; How to Easily Start Your Own Awesome Podcast; How to Avoid Making an Amateur Podcasting Mistake; Start Your Speech with a Powerful Hook.
(2) The Power of the Free Teleseminar/webinar
Like podcasts, a webinar/teleseminar provides a powerful link between you and potential clients. The promise of in-depth training will attract those interested in the topic. The free webinar/teleconference provides you with an opportunity to provide great service. This is another powerful way to develop a relationship with your clients. Dexter and I use this strategy to attract new clients during our live weekly telesemi...