In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.‬___________Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/postsAbout ID Comms:• ID Comms is a strategic media consulting company, founded in 2009• We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.v