Publicity veteran Irwin Zucker joins host Judith Briles on this edition of AuthorU-Your Guide to Book Publishing podcast.

With over 60 years in promoting authors, Irwin offers imagination and insight to what’s happening in today’s PR world. His sage advice: it’s going to be up to the author—he or she is the primary conduit to selling the book.

Did you know that email is the preferred way to contact the media? It is.

One of the excellent tips veteran Irwin Zucker shared was that authors should imagine that every interview that is done is “the first interview”—that way authors have high energy and enthusiasm. Listen in to the podcast_AuthorU-You Giuide to Book Publishing'.