Doing Good 6220!

Publicity Through Traditional Media with Kathryn Halvorsen

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Part 1: Rotary Club of Wausau member Kathryn Halvorsen talks about how clubs can get their message out and improve their public image through traditional media. Topics discussed include:

  • The role of traditional media
  • Making your story attractive to traditional media
  • Creating a good press release for different channels (print, radio, television)
  • Breaking through by thinking like a story-teller
  • Building relationships with local media decision-makers
  • Importance of identifying a critical point to emphasize in coverage

    • Part 2: We get to know Kathryn's story - where she grew up, her professional career path, and her Rotary journey. 

    Resource Links

    • How to write an effective press release
    • Press release templates and examples
    • Rotary Brand Center (source for images, videos, logos, and more)

      • Contact Doing Good 6220! with your comments, suggestions, and guest ideas at [email protected].

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      Doing Good 6220!By creynoldsrotarydg2025