<p>Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they build their media plans. For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.</p>

Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they build their media plans. For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.

<p>Eileen Keller, CEO &amp; Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they build their media plans. For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.</p>

PUBLISHERS: ARE YOU PROVIDING BUYERS ALL THEY NEED TO TRANSACT WITH YOU?

BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&amp;As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.

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BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.

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PUBLISHERS: ARE YOU PROVIDING BUYERS ALL THEY NEED TO TRANSACT WITH YOU?

PUBLISHERS: ARE YOU PROVIDING BUYERS ALL THEY NEED TO TRANSACT WITH YOU?