The SaaS SEO Show

Publishing Velocity Case Study #Solos


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In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.


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Timestamps:

  • (00:00) - Intro
  • (01:40) - Episode overview.
  • (03:11) - The timeframe of the project.
  • (03:50) - Growth summary.
  • (04:28) - Our contribution & services.
  • (05:13) - Results of publishing 16.6 content pieces per month for three months.
  • (06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for.
  • (07:13) - 209.46% increase in the total number of organic impressions.
  • (09:02) - 344,38% increase in organic clicks.
  • (10:39) - The journey to get from publishing something to acquiring a customer.
  • (12:55) - Learning of this experience.
  • (13:23) - Publishing velocity matters.
  • (14:00) - The CMS your company's using can affect your team's efficiency.
  • (16:02) - Streamline your processes and cross-company communications.
  • (19:03) - Don’t do migrations or other activities with technical risk.
  • (21:02) - Leave your opinion outside the content editing process and focus on the scope.
  • (24:43) - Outro

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    Useful Links:

    Minuttia’s Website: https://minuttia.com
    George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis

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    Stay Tuned:

    ► Website: https://minuttia.com/
    ► YouTube: https://bit.ly/2DHaJNr
    ► LinkedIn: https://bit.ly/2BZJmhb


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    This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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