The Los Angeles Crusade of 1949 was the first great evangelistic campaign of Billy Graham. He had a pivotal point in his young ministry when, during this 1949 Los Angeles crusade, he benefitted from a two-word directive from powerful publisher, William Randolph Hearst, to “Puff Graham,” (a journalistic signal instructing his people to write praiseworthy stories about the “Johnny-come-lately” evangelist Billy Graham.) . . . https://www.wordsfortheday.com/index.php/2019/03/puff-graham/