In April of 1991 the Ratner Group was the premiere British jewelry company. They owned about 50% of the market and were the place where "Working class boys bought rings for working class girls." It took Gerald Ratner minutes to cost the company nearly half a billion pounds. Today that's known as "Pulling a Ratner"
 
Produced by <a href="http://DigitalBuzzllc.com">Digital Buzz </a>
Hosted by Dave Plough

In April of 1991 the Ratner Group was the premiere British jewelry company. They owned about 50% of the market and were the place where "Working class boys bought rings for working class girls." It took Gerald Ratner minutes to cost the company nearly half a billion pounds. Today that's known as "Pulling a Ratner" Produced by Digital Buzz Hosted by Dave Plough

In April of 1991 the Ratner Group was the premiere British jewelry company. They owned about 50% of the market and were the place where "Working class boys bought rings for working class girls." It took Gerald Ratner minutes to cost the company nearly half a billion pounds. Today that's known as "Pulling a Ratner"
 
Produced by <a href="http://DigitalBuzzllc.com" rel="noopener noreferrer">Digital Buzz&nbsp;</a>
Hosted by Dave Plough

Pull a Ratner

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

Business

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again. If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.

Share Pull a Ratner

Sign up to save your podcasts

Pull a Ratner

Pull a Ratner