The Trust Barometer by Edelman is an annual trust and credibility survey, in its twenty-first year. In 2021, the research reached 33,000 respondents in 28 markets across the world. 

As Head of Global Thought Leadership, David Bersoff leads Edelman’s research including the Trust Barometer. In 2021, the Barometer reveals a "global infodemic," in which people increasingly  don’t know where to turn for information they can trust. Lack of trust in institutions and information, political turmoil and the COVID-19 pandemic are serious and interconnected problems presenting major challenges to society. Despite this, business is enjoying relatively high levels of trust, but this comes with responsibility – and real challenges.

Join us as David takes us "behind the curtain" and shares personal insights on why we need trust more than ever; why employers hold a "toe-hold" to trust and why "trust-washing" is to be avoided at all costs. A fascinating insight with a genuinely global thought-leader.