Chicago. 1982. The Tylenol murders. A series of deaths linked to the Johnson & Johnson acetaminophen capsules, when an unknown killer laced some of their drugs with cyanide. Pull No Punches is delighted to welcome Alan Hilburg, the man credited with leading J&J's strategy for responding to this crisis.

For decades, leaders around the world have used this case study as the template for dealing with disaster. In 1982, the was no reference point -  making what Alan led even more incredible. Today, over-the-counter drugs are safer due to what happened with Tylenol. Yet, this is only one period during an amazing career.

He is the author of two NY Times best-sellers on leadership. He is the architect of three of the top ten brand campaigns of the twentieth-century. And is an Academy award-winner, too. In collaboration with Fortune magazine, Alan launched America's Most Admired Companies programme as well as The Business Hall of Fame.

This is a remarkable podcast with a genuine global influencer, whose work remains relevant over 40 years later. Sit back and enjoy this one.